Ditch the Hardware — Get a Smarter Footfall Counter with Huq

No setup. No sensors. Just accurate, real-time footfall insights — with more depth and zero installation.

Used by 300+ industry leaders

Make Smarter Decisions

A Modern Alternative to Traditional Footfall Counters

Forget outdated in-store hardware. Huq replaces physical footfall counters with a powerful software platform powered by anonymised mobile location data. It’s faster to deploy, more cost-effective, and delivers deeper insights — like dwell time, peak hours, catchment areas, and more.

What You Get With Huq’s Footfall Counter Alternative

Granular Footfall Insights

Track daypart, weekpart, and total footfall with precision — without missing passersby or double-counting. Measure how people move through your locations, from street to store.

Location Intelligence, Built In

Go beyond counts: see dwell time, density heatmaps, and footfall trends over time. Visualise customer flow without ever installing a single sensor.

Know Who, Not Just How Many

Profile your areas with demographics, geo spend patterns, and international visitation. Combine this with brand mix, POI density, and industry makeup to understand true commercial potential.

“Huq’s catchment insights allows JD to more accurately assess the impact of the wider retail catchment on the sales potential of new store opportunities”

Alastair Browne

JD Group Head of Site Research & Strategic Insight

"Huq’s platform gave us valuable data to support a key decision on potential new sites. It helped us validate assumptions and approach expansion with greater confidence. As we build on this, we see a lot of potential in using their insights more widely across our network strategy.”

Dan Brogden

National Sales Manager, Puccino's

FAQs

Common questions about Huq Platform answered clearly.

What makes Huq different from a traditional footfall counter?

Unlike hardware-based counters, Huq uses anonymised mobile location data — no installation, no maintenance, and no risk of double-counting. It's a more scalable, accurate, and cost-efficient solution.

Do I need to install anything to get started?

No hardware required. The platform works out of the box — just sign up, select a location, and start exploring insights in seconds.

What happens after the 7-day free trial?

Nothing — no credit card required. You’ll simply lose access to the platform after your trial ends. To unlock full access, you can request a demo or speak with our sales team.

How accurate is Huq compared to physical counters?

Huq eliminates issues like undercounting, sensor overlap, or line-of-sight limitations. Our data is built on over 1 trillion real-world movement signals and verified across 50 million POIs.

Is any training needed to use the platform?

Not at all. Huq is built to be self-serve and intuitive, even for first-time users. The aim of the platform is to make footfall insights accessible to everyone.

Still have questions?

Our team is ready to help. Contact us directly to discuss your requirements or book a personalised demo. 

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